Knowledge Base
SEO GlossaryImprove DiscoverabilityOptimize ContentEnhance ExperienceCore Web VitalsSearch ConsoleSEO Analytics
THE YES is an e-commerce platform that merges AI-driven personalization with real-time style discovery to transform the way women shop online. By analyzing individual user preferences, the platform curates a custom feed of fashion items—ranging from emerging labels to established luxury brands—ensuring an effortless and uniquely tailored shopping experience.
Founded by retail innovator Julie Bornstein and technologist Amit Aggarwal, THE YES combines deep industry insight with cutting-edge technology to set a new standard in online fashion.
THE CHALLENGE
THE YES, a mobile-first e-commerce player in the fashion industry, was looking to make the jump to the web and needed someone to help them achieve the same results they had seen on their mobile app. The problem was that they were entering a crowded market and were unsure how to launch their content on the web and capture market share. THE YES also had a very lean team that didn’t have the bandwidth or expertise to tackle building a robust organic channel that would drive users to their app, all while maintaining the best organic practices.
When THE YES contacted us, they weren’t ranking for any keywords, lacked a website structure, had very basic content, and weren’t even using a CMS. Although they weren’t ranking for any keywords and only had a few product pages on the site, we knew there was content on the site that potential customers were looking for but weren’t finding.
THE SOLUTION
The Quattr platform identified what search intents would be most effective for each of THE YES’s products and collections to target. Then, we used those keywords to form a collection page-based site architecture, incorporating their existing product pages. The result was a highly effective keyword strategy and CMS architecture that allowed them to achieve immediate success on the web. It also made updating their site easy and efficient going forward.
We paired this data with Quattr’s competitor analysis to show them their most significant source of potential and mapped out their market share across these search intents. Our Content Recommendations showed THE YES that they were using structured data incorrectly, which confused Google and caused them to lose out on valuable traffic opportunities within Google’s Free Shopping results.
With newfound insights from our platform and concierge, THE YES was able to create content that matched users’ search intents and led them to take market share from their competitors.
THE RESULT
THE YES experienced immediate success using Quattr, there was a direct effect on organic revenue, traffic growth, and a major increase in Page 1 SERP Rankings.
THE YES saw a significant increase in organic traffic. With Quattr, THE YES grew its organic traffic from 0 to over 100K in less than a year.
THE YES got the results they were hoping for and more. With our help, more product and category pages were on Google on page 1, with most pages ranking between 1 and 3. This is a huge accomplishment for THE YES, and it’s a testament to the power of content strategy. They were able to create content that matched users’ search intents and led them to take market share from their competitors.
Quattr’s AI is a game changer for harnessing the power of search engines. I have built search engines at Microsoft and Google and I have also led growth engineering at top websites that rely on them for growth. Quattr was a true force-multiplier for my growth engineering team at THE YES (now Pinterest shopping).
Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability. A team of growth concierge analyze your data and recommends the top improvements to make for faster organic traffic growth. Growth-driven brands trust Quattr and are seeing sustained traffic growth.
And we’re happy to share the wisdom. Here are some resources curated just for you:
.png)
