Think of the current digital market as an echo chamber where every brand tries to tell its story, hoping to be heard. But only a few manage to break through.
The first step to standing out from the crowd is to know where you stand.
Forbes reports that 57% of companies prioritize gaining a competitive advantage among peers. Yet, many marketers struggle to capture a clear, accurate picture of their market standing.
One key metric marketers rely on to gauge the efficacy of their efforts is Share of Voice (SoV). The higher your SOV, the more people are talking about you. SOV holds significant value in SEO as it represents how a website performs on SERPs.
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The Share of Voice for SEO refers to the percentage of all online content and conversations about a particular topic, keyword, or industry that your brand or website possesses compared to your competitors. It essentially measures how visible your brand is in Search Engine Results Pages(SERPs) relative to others within your niche.
For a long time, experts have relied on the Share of Voice for SEO to gauge the market presence of a brand in search engine performance. However, experts have realized that SEO Share of Voice is a half-baked metric, and calculating it is a lengthy, labor-intensive process without desired outcomes.
Let us try to understand it with an example below,
You are an SEO trying to find the SoV for SEO of your brand with a traditional tool like Ahrefs or SEMrush. When you dive into GSC data, you realize there are 3 million queries, and you are now needed to define some head terms or broad keywords for those queries. Why?
-Because the tool that you are using shows a generalized view of keywords and is not specific to every query in your GSC data.
-And, there’s no way to add all the keywords because it is dictated by the subscription plan you are on.
The main problem with that is that the traffic that you are gaining comes from a combination of some broad-level, some torso terms and long-tail keywords. Tracking only some of them does not give you the entire picture.
Once you find these values, you then attempt to replicate this entire process for your competitors, only to discover at the end that you’ve missed some emerging players.
But the problems don't end there. Critical aspects like traffic's geographic origin, the devices driving it, or the distinction between branded and non-branded opportunities are either underrepresented or ignored entirely.
This got you thinking that SoV measurement is nothing but an educated guess of half-baked information. You can't help but wonder how misleading these values might be and how much vital information has slipped through the cracks. Dig deeper into the challenges of SEO Share of Voice with this blog.
This is where Quattr steps in to make the life of every enterprise marketer easier. Quattr’s Market Share Metric simplifies this process with its advanced self-learning algorithms.
Quattr Market Share Metric employs advanced AI and machine learning to automate search behavior analysis and accurately represent market share through the right keywords. Here’s why Quattr Market Share stands out:
1. Quattr AI algorithms meticulously select searches that mirror actual user behavior, ensuring greater accuracy and a strong correlation with real traffic trends.
2. The Market Share Metric does not scratch surface, it incorporates and show presence across multiple subdomains, devices, countries, regions and languages.
3. It eliminates the need for tracking multiple keyword lists or “projects” by creating unlimited additional “lists” by simply specifying filters such as countries, devices, keyword lists or URL lists.
4. Users can review market share seamlessly alongside actual traffic metrics together to thoroughly analyze impact of SEO initiatives or algorithm changes.
5. It offers powerful and customizable dashboards and report builder based on intuitive Looker UI to customize market share reporting to specific needs.
6. The effortless setup and maintenance are guided by an experienced SEO concierge.
Let us look at how the metric works and what it does.
Quattr’s Market Share Metric is a self-learning metric that uses an advanced AI algorithm to integrate with a brand’s Google Search Console, Google Ads, and other essential accounts. It ingests all historical and present data and provides an accurate view of current and potential visibility.
As this data is ingested, the platform continuously updates it into the keyword groups or clusters, ensuring you stay aligned with the latest search behaviors.
The best part is that the platform allows users the flexibility to redeploy and modify the parameters on which the data is modeled. This helps to align with changing website navigation, content updates and the hierarchy of different categories.
Enterprises can swiftly adapt their SEO strategies to reflect the evolving interests and needs of their audience. This ensures their content remains relevant, discoverable, and competitive in the constantly shifting search landscape.
The Quattr SEO platform also provides comprehensive analytics and reporting tools, technical SEO audits as well as optimization workflows to streamline and enhance the overall SEO process.
In the following sections, we will explore deeper into Quattr’s Market Share Metric and how it offers the upper hand to marketers.
Quattr’s market share metric zeroes in on the search terms your brand ranks for, directly tying this to user search behavior extracted from GSC data.
The metric is fashioned in a way that it continuously analyses historical search behavior, and indigest all the new content changes on the website to represent the actual market share against the entire competitive landscape.
The website’s entire demand sphere is divided into search intents, devices, categories and subcategories, language, and type of search. Based on this, the algorithm chooses the unique combination of keywords representing the entire search console data to provide an accurate view of the market share.
1. The information is depicted in a line graph, which can also showcase the exact period when a market share change event occurred.
2. Enterprise market share is linked and analyzed against its actual performance parameters, such as clicks, sessions, impressions, ranked keywords, ranked pages, and click-through rate (CTR) extracted from the GSC data.
3. Unlike traditional tools, rank tracking under the Market Share Metric is done on a daily basis, ensuring accurate market share, and optimum value with the right allocation of the marketing budget.
The Market Share Metric analyzes your entire domain with a level of detail that surpasses generic tools. Segments data by country, region, language and device type with a few clicks, allowing you to pinpoint shifts and trends precisely.
For example, if a significant change originates from mobile devices in a particular region, Quattr's detailed breakdowns allow you to identify such changes for swift and effective responses. In addition to this,
- You can analyze this data across daily, weekly, monthly, or quarterly summaries, giving you the most accurate and actionable share of market value.
- Data is depicted in a visually consumable format, such as line graphs, and can be saved for future reference.
Quattr's advanced algorithms analyze an extensive keyword set to dynamically identify relevant competitors for each specific market. For instance, say you deal in men accessories and apparels, your competitors in the men's watches space could differ significantly from those in men's jackets. Even within the same product category, your main rivals in the US market may not be the same as those in Europe or Asia. Our algorithms continuously refine and update your organic search competitive landscape, ensuring the discovery of both established and emerging competitors.
In addition to this the competitive environment can vary significantly based on the intent behind a search query. For example, a user searching for "best men's wallets" is likely looking for informational content, while a search for "buy men's leather wallet" indicates transactional intent. Quattr's advanced algorithms are designed to capture and analyze these subtleties. This ensures that you get a comprehensive perspective of your organic search competitive environment, tuned to the specific intentions of your target audience.
The Market Share Metric delves into the modeled keyword structure. These are set up as keyword intents and categories at the time of onboarding. Users can see the traffic changes for each of these intents and categories against all the market competitors, making it the most detailed breakdown of keyword data. This granular insight enables immediate adjustments to your strategy, and track percentage-level changes across any time period.
Quattr’s Market Share Metric is a strategic growth tool offering advanced analytical functions. The Market Share Metric is not a stand alone metric on the platform, but a metric that is carried throughout the platform and can be known every step of the way, whether finding out the original market share for a page category or analyzing optimization score for a blog page. It also offers:
1. Rank Bucket Analysis: Segments keyword rankings into tiers (e.g., positions 1-3, 4-10), providing insight into visibility distribution across SERPs for precise optimization. While Market Share Metrics are designed to define market sub-segments and overall presence, rank buckets offer a more granular view of where your content stands in search rankings.
2. Daily Fluctuation Monitoring: Tracks keywords daily, offering daily updates and enabling swift adjustments to maintain or improve competitive positioning.
3. Seasonal & Trend Analysis: Compares current metrics with historical data to uncover seasonal trends and shifts, supporting proactive planning.
4. Custom Reports & Dashboards: Allows for tailored, user-friendly visualizations of complex data, ensuring actionable insights for all stakeholders.
In addition to the above benefits, Quattr's SEO Concierge elevates your Market Share Metric experience in three ways:
1. Effortless Setup and Upkeep: The seamless platform integration unifies your brand’s entire marketing data, which you need to stay ahead. The easy setup and upkeep mean less time spent on technical configuration and more strategic marketing decision-making.
2. Expert Guidance: Quattr’s seasoned professionals for your tailored strategies to help you make the most out of the Market Share Metric. The advanced analytics combined with actionable strategies from experts ensure you stay ahead of the evolving search trends and competitive landscape.
3. Custom Dashboards: Quattr’s custom looker dashboards translate complex data sets into actionable insights that are easy to interpret and leverage. By delivering a complete perspective of your share of voice and market value, Quattr ensures that you can strategically navigate the competitive landscape and maximize your operational impact.
Quattr’s Market Share Metric goes beyond mere visibility scores, offering a multi-faceted toolset for in-depth analysis and strategy development. By leveraging its advanced capabilities, businesses can gain a competitive edge in their SEO and marketing efforts.
Whether through detailed rank bucket analysis, insightful competitive benchmarking, or proactive seasonal planning, Quattr empowers brands to navigate the complex landscape of search visibility with precision and confidence.
That is not it; Quattr provides an entire suite of features to optimize, report, analyze, and streamline the SEO performance of the website by automating more than 30 SEO tasks.
Say goodbye to guesswork and hello to laser-focused precision. Embrace Quattr's Market Share Metric to elevate your SEO strategy, boost competitive intelligence, and drive sustainable growth in your digital presence.
Share of Voice (SoV) is a metric that measures how much of the market conversation your brand owns compared to your competitors. In the context of SEO, SoV indicates the proportion of search engine results pages (SERPs) where your brand appears relative to competitors, reflecting your brand's visibility and presence in the industry.
Quattr’s Market Share Metric benefits enterprise-level SEO strategies by providing accurate, up-to-date data that reflects real market performance. It allows enterprises to slice and dice data by country, region, and device type, track competitor movements in real-time, and make data-driven adjustments to their SEO strategies.
Yes, Quattr’s Market Share Metric can be integrated with various marketing tools such as Google Search Console, Google Ads, and other key accounts. This integration ensures that all your data is centralized, enabling a comprehensive view of your SEO performance and market standing.
Quattr is an innovative and fast-growing venture-backed company based in Palo Alto, California USA. We are a Delaware corporation that has raised over $7M in venture capital. Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability. A team of growth concierge analyze your data and recommends the top improvements to make for faster organic traffic growth. Growth-driven brands trust Quattr and are seeing sustained traffic growth.
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