About Simpplr:
Simpplr is a comprehensive employee experience platform that enables organizations to simplify and unify the employee journey by streamlining communication, delivering personalized content, optimizing workflows, and providing actionable insights—all to foster a connected, engaged, and high-performing workplace.
The Team:
The digital marketing team at Simpplr, led by Kim Luu, VP of Growth Marketing, collaborated closely with Quattr to drive strategic marketing initiatives. The success of this collaboration was largely driven by Tatyana Grinenko, the Senior Digital Marketing Manager at Simpplr. She and her team leveraged the capabilities of Quattr to optimize and amplify marketing efforts.
Quattr has eliminated the guesswork from SEO content production, enabling faster content creation that is AI-optimized for higher SEO rankings. This has helped drive organic traffic at an impressive upward incline.
THE CHALLENGE
Simpplr faced a significant challenge in driving leads through organic channels. Their sales pipeline primarily relied on inbound lead generation. While they had success with paid ads and SEM strategies, it proved to be an unsustainable and costly approach.
The company needed an effective tool and SEO expertise to address meeting aggressive KPI goals. Some key challenges that Simpplr was looking to address:
1. Build a successful in-house content marketing & SEO program: Needed a solution to scale organic channels without the usual guesswork.
2. High PPC Costs: The cost of running ads for non-brand terms was excessively high due to growing competition for popular industry terms.
3. Growing Content Gaps: Competitors were scaling content for key topics and winning SERP rankings.
Team Simpplr wanted to leverage AI to establish SEO as a reliable conversion channel and build a growth marketing program. Compared to other tools and agencies, the Quattr platform demonstrated an effective use of AI.
THE SOLUTION
Quattr integrated Simpplr's data from Google Ads and Search Console, creating a unified view to find growth opportunities. Automated taxonomy models organized the datasets based on the site's architecture. This streamlined performance measurement across their thousands of pages, helping direct organic efforts in synergy with PPC.
Simpplr gained the added advantage of a dedicated SEO expert concierge who used these insights to identify high-potential areas with Quattr. Given their existing footprint in non-brand organic traffic, the team identified glossary pages as a key area for expansion. The goal was to use this foundation and build upon it.
In the beginning, Simpplr focused on optimizing key glossary and blog pages to improve rankings and subsequently capture non-brand clicks.
Quattr's AI-guided content evaluation workflow allowed the team to assess and improve the relevance of page content for target keywords. The platform also identified topic gaps, optimizing the pages for better content quality compared to competitors.
The team optimized 200+ pages and tracked performance to see a significant jump in non-brand traffic and page rankings on SERPs within 3 months.
Optimizing key pages was not enough, increasing their visibility on search engines was key to acquiring traffic.
Quattr’s smart internal linking features and automated delivery API helped Simpplr add semantically relevant internal links across 750+ glossary and blog pages on their website in a matter of 48 hours.
The internal linking algorithm efficiently searched Simpplr's content library organized based on taxonomy to identify appropriate pages and intelligent anchor texts for interlinking. These anchor text suggestions went beyond just a few main keywords, ensuring relevance to the linked page and accurately conveying its context.
Internally linking bulk pages helped create well-connected content hubs for key topics like intranet, employee engagement, and internal communications.
Optimizing content and creating interlinked topical hubs significantly increased Simpplr’s visibility for more niche, long-tail keywords. As a result, the team began writing new content using Quattr's competitive insights to craft high-quality drafts that beat the competition.
The entire process, from topic discovery to final drafts, helped Simpplr scale content production by 2X in 6 months.
Previously, we published 4 new pieces of content each month. With Quattr’s AI-guided content workflows, we publish 8-10 optimized articles monthly. Quattr has streamlined our process to create superior content compared to competitors while also integrating Google-friendly best practices.
- Tatyana Grinenko, Sr. Digital Marketing Manager, Simpplr
THE RESULT
Simpplr organic traffic on glossary pages went through a hockey stick increase.
Quattr helped Simpplr surpass its 15% quarterly growth target, achieving a steady 20% increase in organic traffic within 6 months.
Before Quattr, Simpplr relied on paid spend for non-brand traffic acquisition. But by focussing on optimizing pages for key non-brand terms and creating new pages, Simpplr saw a 25% increase in organically sourced non-brand traffic to the website.
A critical element that made Quattr the right partner for Simpplr’s organic growth was having an expert aid by their side. James, Quattr’s SEO concierge is working closely with Simpplr’s team in their CRO efforts across the website.
It has become an expectation that Quattr will effectively help us target and rank for any topic we choose. Their expertise consistently delivers the results we need to stay ahead.
Quattr's AI-first platform evaluates like search engines to find opportunities across content, experience, and discoverability. A team of growth concierge analyze your data and recommends the top improvements to make for faster organic traffic growth. Growth-driven brands trust Quattr and are seeing sustained traffic growth.
And we’re happy to share the wisdom. Here are some resources curated just for you:
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